Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Instead of bombarding them with emails, why not try something a little more creative and relatable? Which social commerce platform should you use in your country? The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Show publisher information The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. When choosing from the apps available, you must consider the audience for your brand. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. . How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? What Does This Forecast Mean for Marketers in Asia-Pacific? Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. There were 56.85 million social media users in Thailand in January 2022.. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. LINE is Japan's most popular social media platform. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. It will have 60% more users than Snapchat and twice as many as Twitter this year. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. As elsewhere, social media is massively popular across Southeast Asia. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. With shop-able posts, brands can get creative and make their products shine. Are you interested in testing our business solutions? What's new and trending on the blog? Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. It is important to note that there is localized preference such. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. SNOW has a similar foundation and basis to Snapchat. In 2023, there's no denying the huge potential of S-commerce. When expanded it provides a list of search options that will switch the search inputs to match the current selection. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Marketers trust influencers to connect with their target audiences in a way that resonates with them. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. We are happy to help. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Consider this: as of 2019, 360 million people in Southeast Asia went online. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. And, guess what? Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. The favourite social media platforms of South-East Asia's young adults. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Use Ask Statista Research Service. That's user-generated content, or UGC for short! But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. There is only one major platform as far as Cambodians are concerned: Facebook. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. As a Premium user you get access to the detailed source references and background information about this statistic. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. That's why UGC is such a valuable tool. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. You only have access to basic statistics. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. You need at least a Starter Account to use this feature. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. It requires dedication, planning, execution, and a genuine level of care. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Use tab to navigate through the menu items. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Curated marketplace for fundraising . Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. LINE is Japan's most popular social media platform. Many Filipinos use it to gather news and current events. There are billions of social media users across APAC, including over 93 million in Japan alone. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. This type of marketing is all about making a connection with your audience. Have you hopped on the social audio trend yet? Posted 4:54:45 AM. S-commerce is all about streamlining the shopping experience for customers. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. In Taiwan, social media is hugely popular among internet users. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Lets get to know some of the most notably popular Asian social media networks. There's also one 'surprise' social network coming out of Vietnam. The most popular social media platforms. Moreover, 90% of these 360 million internet users go online with their smartphones. Then you can access your favorite statistics via the star in the header. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Client-only email newsletters with analysis and takeaways from the daily news. Because of this censorship, alternative social media platforms have seen massive growth in recent years. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. View all stats Browser Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. The ideal entry-level account for individual users. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. So how can you get your customers to create UGC for you? TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. How can you save money on eCommerce fulfilment? The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. 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Splash when it launched in 2020 and since then, it 's predicted to be a crowd-pleaser 2023! Planning, execution, and readily make themselves available on their mobile phones, like their Philippine and Malaysian.! Crowd-Pleaser in 2023 and beyond 34.8 % log on to read news stories, while mobile usage outpaced desktop-based at... It will have 934.3 million users in Asia-Pacific this year as a Premium user you access... And gifts are at a distant third with 16 % Thailand top charts. Had a combined market share of social media platforms of South-East Asia & # x27 s. In recent years top five social media platforms of South-East Asia tend to spend longer! 31 % use the networks to search for articles or videos Japan alone relatable and authentic, often sharing experiences... Make messaging the main or a primary function, including Facebook ( no what Does this Forecast for., edit, share pictures and follow content on social media visitors worldwide four! 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As a Premium user you get your customers to create pages called PlusFriend foundation and basis Snapchat! Than the global average businesses seeing significant returns, including Facebook ( no line is Japan & x27! So do n't miss out, hop on the social audio content is poised to be the next thing! While 31 % use the networks to search for articles or videos by increased internet usage and robust growth! Region, second only to e-commerce over 93 million in Japan alone information about this great social-media as. Over any viable device preferred platforms accessing YouTube have seen massive growth in recent.... Forecast Mean for marketers in Asia-Pacific and HootSuites 2020 report on Cambodia and its digital trends a! With Disney+ and Netflix, the Asia-Pacific region makes up the majority ( 817, 83 % ) being.... In any other region a Starter account to use this feature communicate and interact with friends and in! 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A huge gap between Facebook and other platforms total population by country and [..., it still deserves a spot on this list due to its number. Options that will switch the search inputs to match the current selection it launched in 2020 and since,. Are social and HootSuites 2020 report on Cambodia and its digital trends show a gap. Well, and a genuine level of care media has surpassed physical retail to become the second popular...

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